Dieter Cantu partners with Reebok and Global Citizen on new “Take Action” footwear and apparel line

December 13, 2023

Earlier this year, Authentic Brands Group, the owner of Reebok, announced a strategic partnership with Global Citizen to create opportunities for consumers to “activate their purchasing power by driving change toward the most urgent issues facing humanity and our planet.” Together, Reebok and Global Citizen have now launched the new Reebok x Take Action footwear and apparel “capsule,” which “highlights the important role education plays to drive equity within marginalized communities.”

Dieter Cantu

JLUSA leader Dieter Cantu

This isn’t a collection. It’s an opportunity, a rally, and call to advocates everywhere

The capsule supports Reebok’s commitment to inspiring movement and encouraging individuals to reach their full potential along with one of Global Citizen’s key priorities to demand equity. Each product in the collection includes a QR code that drives consumers to the Global Citizen app, which encourages them to Take Action in support of equity.

To further amplify the mission, Reebok and Global Citizen have partnered with Texas-based changemaker and winner of the 2022 Reebok Human Rights Award (HRA), Dieter Cantu (Leading with Conviction™ 2020).

Cantu advocates for access to education for all and its power to be a driving force for equity. As the 2022 Reebok HRA recipient, Cantu was recognized for his commitment to advancing the mental health and physical wellness of young people through library spaces and sports training programs he establishes at juvenile facilities and halfway houses. Reebok has also partnered with Cantu to donate books to Cantu’s non-profit organization, Cantu’s Books, which aims to help improve literacy and reading skills among incarcerated youth.

The Reebok x Take Action collection is available now in the U.S. at The capsule will be available globally beginning in early 2024.

Watch Dieter’s video for Reebok x Take Action:

Your donation to JLUSA empowers directly impacted people.

Thank you so much for supporting our mission here at JLUSA! Your donation helps to support our network of leaders working to dismantle oppressive systems and uplift people and families impacted by mass incarceration across the country.

All charitable donations made to JLUSA are fully tax deductible, as allowable by the IRS.